Content is a general term, that can be used in a number of ways.
I could give you definitions from various sources.
But, lets try and break this down a bit instead…
<body></body>
As simple as that? Perhaps not.
Is it everything that you see, and read and click and interact with?
Warmer, maybe.
But, still not what it, itself, really is.
Content is more than just the words or images or clicky bits, it is how it makes you feel and respond. It is that ’something’ that makes you want to come back and read some more, see some more, interact a bit more…
Content also goes deeper than just what you can see, read or interact with. Content for print is very different to content for the web. With print what you see is what you get, but with web content you can get interactive, you can follow links, you can comment and get involved with the content. It is a much more dynamic medium and these factors need to be taken into account when you create digital content.
Content for the web is not just for your readers, it is also for search engines. Content for the web should be written with Search Engine Optimisation in mind. You should take care to line up the meta data, the headlines the body and the links, making your content accessible to both readers and ‘bots, essentially including content about content.
Well written web content should synthesise the two parts to make an enjoyable reader experience that makes you, the reader, want to come back for more, and also makes the ‘bots want to come back for more, leveraging your content into search engine rankings, utilising your content for content marketing.
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