Content gateways

Content gateways are portals between your site and your users.

Content is the most effective method of getting and keeping web users. Users will come to your site for what they find there. If what you have to offer is not what they are looking for they will quickly bounce to another site that does carry the content that they are looking for. It is all about the content.

The internet is a massive environment and there are so many sites that, in order for you to build the kind of content that brings and keeps users, you need to be very specific in your focus. Greymacpherson.net is concentrated on content itself. You can then brand build with that content.

If you are a travel site, you will need to build content that is of interest to your users and has the authority in that market to speak for itself. If you are dealing with personal finance products then the content that you produce would be specifically focussed on being an authority on that type of content. There can be some can be some cross over. For example a travel site could run content on saving for your holidays as could a personal finance site. However the focus on each of these sites would be different.

The travel site would look at holidays first and then how you might save for them. The personal finance site would focus on saving, and then how that could be towards your holidays.

A content gateway is a portal that breaks down the boundaries between brands and buyers.

Content gateways are how you open your site to the world.

A content gateway is a very specific piece of content that is designed to open a gateway about a very specific topic between your site and the users if your site. An amorphous content gateway would not entice users in, just as few people would go through the door marked “somewhere” unless they were looking for a place called somewhere.

Content gateways are key to content marketing.

Contact me to work out which content gateways you can open on your site.