Content about content

Content is more than just the words that you see on the screen.

Content, when written for the web is about not only the words that you see on your screen but the ability of those words to interact with the internet. The Internet is an interconnected contextual web. The ability of HTTP or the hyper text transfer protocol is to interlink related concepts. HTTP was developed as a method of more easily referencing academic papers between geographically separated people. HTTP has moved on from its core beginnings and is now able to link together related content across the entire world. Content then becomes more than just the words that you see but also includes it’s meta data, or the data about what the content itself is about.

When writing for the web it is imperative that the content about the content is included. This is normally done via meta data and the hyperlinks that are within the content pointing themselves to related content, creating that interconnected contextual web.

For this article the meta content is “Article in an ongoing series on content marketing that deals with content about content”. This is the meta description that applies to this article, and is a powerful tool in marketing your content, however it should only describe what the content is actually about.

The meta keywords that are attached to this article are “Content, content marketing, series, content about content” and the meta title of this article is “Content about content”. This is also reflected in the URL of this article which is: http://greymacpherson.net/content/marketing/content-about-content.

Linking these concepts together into the copy of the article enables search engines to to better link together into a interconnected contextual web the content that is in that copy. This article  refers to itself but the concept and process remains the same to link the content to other relevant content that is external to the actual article and in this case is content about content.

Right click and select view source in order to see the relevant meta data.