Content marketing is a powerful new tool that enables producers to meet their consumers, in a way that is mutually beneficial to both.
The world is moving away from traditional methods of economic exchange. No longer is the monolith corporation dictating the tastes of people. People instead are choosing for themselves, what they want, how and when they want it. The growth of the internet has helped to level the information asymetry that used to exist. Previously the big guys could get away with it as the consumer did not have access to the same sort of information that they did. Now you have the information at your fingertips to make a relevant informed choice about what you want and how and when you are going to get it.
In the internet’s infancy, the so called Web 1.0, the information power of the web was still in the hierarchic style, whereby large brands would broadcast their message at their users. This has evolved into Web 2.0, which is a much even model, allowing buyers direct interaction with the brands that seek to court their money. This widening of the information available to people has greatly broken down the barrier between brand and buyer and is opening content gateways between them via social media and content based marketing practices.
If you want to get people to buy what you got, you got to get talking to them.
This is the first in what will be an ongoing series dealing with content marketing within Web 2.0 and beyond. Please get involved in the discussion…
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Wow! Thank you! I always wanted to write in my site something like that. Can I take part of your post to my blog?
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Cheers, so when you want bespoke brand content built for your clients, South Africa can now take PayPal, so give me a shout for a quote with added exchange rate factor…
@Internet Marketing> Please do, all you need to do is link back to my site so if you wanted to take this post please link it back as such: Content marketing series
Cheers!
Great post. Can I ask you a question? I want to start a blog as well that is why I was searching on the internet for blogs to use as examples, do you find you have to be perfect in your grammar to have people like what you write? I have been told I write like I speak, so I was wondering if that was a bad thing.
It all depends on the audience that you want to reach… If you want a technically literate audience, then get your grammar and spelling correct, if it is for a general audience then you can write in a different way.
If you want to find out more about readability levels then you can check out the Flesch-Kincaid readability test.
If your blog, for example, is targeted at folks within the banner stand industry, write like you would talk to potential customers at a trade show…
Keep on blogging! its getting through the tough times that make you stronger and then the good times will follow, keep writing about your experiences and we should all pull together.
We are a group of volunteers and starting a new initiative in our community. Your blog provided us with valuable information to help us get started|.You have done an impressive job!
Wow that is a great point, thanks for pointing that out! I’ll be back again soon, I hope to see some more great content in the future from you!
Im surprised to have found this blog, I though I was the only one writing about this…thanks.
I like your post. Your blog is fantastic.
amazing stuff thanx
I just wanted to say your site is one of the nicely laid out, most inspirational I have come across in quite a while. Thx!